• Application Deadline:
• Position: Growth Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Description

• Create and drive the global/national marketing strategy and playbook.


• Own and deliver our Marketing Roadmap.


• Craft our brand voice to ensure we communicate effectively with our customers and partners.


• Analyze consumer behavior and determine customer personas


• Be at the forefront of our customer acquisition model, obsessed with all things growth marketing.


• Working with the senior management team on positioning Salad and our offerings and delivering content to enable sales.


• Liaise with HR to create a compelling employer brand, as a great place to work


• Manage our agency usage and partnership engagements.


• Set, monitor, and report on team goals and KPIs.


• Continuous market analysis to understand our position in an ever-changing environment.


• Drive the digital marketing capability (website, SEO, social media channels)


• Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences that engage the target customer base


• Find opportunities to rapidly grow customer acquisition


• Strategies with Commercial on how to optimize pricing tiers for growth


• Provide reporting to the senior management team against agreed performance measures, and provide insights on future strategies

Metrics to Track

• Average Engagement


• % Growth in Following


• Traffic Conversions


• Social Interactions


• Website Traffic from Social Media


• Number of Post Shares


• Social Visitor Conversion Rates


• Mentions


• Issues Resolved Using Social Channel


• Monthly Website Traffic


• Number of Qualified Leads


• Conversion Rate for Call-To-Action Content


• Keywords in Top 10 Search Engine Results