Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
55762
Job Views
77

Job Description



Roles & Responsibilities



  • Manage the improvement of our demand generation campaigns - working across ads, re-marketing, SEO, content, affiliates and email marketing. You'll help set up campaigns, write copy and build landing pages

  • Promote a business, product, or service

  • Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones

  • Support web copy improvements, analyse pricing and set A/B tests to optimise spend, and identify and improve UX friction points

  • Lead market research efforts to uncover the viability of current and existing products/services

  • Collaborate with media organisations and advertising agencies

  • Brainstorm ideas for new campaigns

  • Coordinate with other team members to produce effective strategies

  • Analyse data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure


Requirements



  • Marketing experience for a high growth B2B or B2C Tech Startup.

  • You'll understand growth marketing and want to drive your career in this direction.

  • Solid user of analytics tools - could be Google Analytics, Segment etc.

  • Good verbal and written communication skills with the ability to work with diverse teams.

  • Degree educated.


Skills



  • Intimate understanding of traditional and emerging marketing and sales channels

  • Excellent communication skills

  • Ability to think creatively and innovatively

  • Ability to build communities, develop brand loyalty and trust

  • Budget-management skills and proficiency

  • Professional judgement and discretion that comes from years of experience in the field

  • Analytical skills to forecast and identify trends and challenges

  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.


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