• Application Deadline:
• Position: Business Strategy Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 - 5 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Overview:

• The Business Strategy Manager sets the communication strategy for advertising campaigns, establishes the goals and objectives, target audience, message and tone in which the campaign should be delivered.

Job Description:

• Gain a comprehensive context for advertising strategies by analyzing a wide range of information in detail, including demographics, socio-economics and the market for the client’s product and market share.


• Run qualitative research groups; using a variety of market research data to monitor cultural and social trends and their impact on consumers’ attitudes, behaviors, and perception.


• Find an ‘angle’ on a specific product or service on which to base an advertising campaign.


• Research the product or service to be advertised, which may involve gaining technical or specific knowledge


• Develops innovative ways of channel management to optimize advertising spend in a way to better reach consumers.


• Reconcile the differences between consumers’ current perception of the brand and the way the client wishes the brand to be perceived.


• Liaise with clients to identify specific business problems and develop ideas


• Provides the creative team with a clearly defined brief that contains concise information on the product, audience, and strategy


• Present conclusions and ideas to clients and other agency staff.


• Analyze and interpret customer response and sales data to evaluate the effectiveness of the campaign.

Skills:

• Excellent research and analytical thinking skills


• Highly motivated, and has ability to build clients and expansion of client accounts


• Ability to identify strategic needs, lead aspects of planning with sound business recommendations, and generate alignment with key business partners


• Excellent presentation skills that encompass clear, compelling communications


• Exceptional communication and presentation skills


• Great project management abilities


• Great technical and professional expertise


• Excellent commercial awareness and negotiation skills.

Qualification & Experience:

• 4 - 5 years’ core/progressive experience in Business Strategy and Account Planning.


• Interest in and aptitude for creative business and marketing solutions


• B.A, B.Sc., in relevant discipline