Brand Manager - Trophy Lager at International Breweries

Job Overview

Location
Lagos, Kebbi
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
5593
Job Views
210

Job Description



Roles & Responsibilities:



  • Directly lead all Brand led events.

  • Co create brand plans for all year-round campaigns

  • Directly lead Development of creatives all through the year for Digital across all the campaigns and always

  • on content.

  • Analyze data for insights & articulates opportunities for the brand

  • Lead and manage influencers/celebrities all through the year to deliver Earned media

  • Always ON radio assets- ensure our radio assets are maximized. Develop content for radio sponsorship

  • Establish and maintain social systems between regions and across relevant functions to ensure

  • collaboration and ongoing feedback loops

  • Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar

  • activations. Working with trade marketing team. Develop creatives for in-bar as needed by the Trade

  • Marketing team

  • ZBB Budget management –to ensure ZBB delivery in line with budget


Qualification & Experience:



  • Bachelor's Degree in a relevant field

  • Minimum of 2 years relevant brand management/marketing experience

  • Good Communication skills

  • Self -driven, takes initiative and manages time/priorities well

  • Influencing and collaboration skills

  • Ability to handle complex situations under pressure

  • Passionate, self-starter

  • Action and results oriented

  • Stakeholder/ Relationship management

  • Consumer focused

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