Job Description
Roles & Responsibilities:
- Directly lead all Brand led events.
- Co create brand plans for all year-round campaigns
- Directly lead Development of creatives all through the year for Digital across all the campaigns and always
- on content.
- Analyze data for insights & articulates opportunities for the brand
- Lead and manage influencers/celebrities all through the year to deliver Earned media
- Always ON radio assets- ensure our radio assets are maximized. Develop content for radio sponsorship
- Establish and maintain social systems between regions and across relevant functions to ensure
- collaboration and ongoing feedback loops
- Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar
- activations. Working with trade marketing team. Develop creatives for in-bar as needed by the Trade
- Marketing team
- ZBB Budget management –to ensure ZBB delivery in line with budget
Qualification & Experience:
- Bachelor's Degree in a relevant field
- Minimum of 2 years relevant brand management/marketing experience
- Good Communication skills
- Self -driven, takes initiative and manages time/priorities well
- Influencing and collaboration skills
- Ability to handle complex situations under pressure
- Passionate, self-starter
- Action and results oriented
- Stakeholder/ Relationship management
- Consumer focused