Job Description
Job Summary
- As a Demand Generation Marketer, you are to spearhead customer acquisition strategies for our platform. This role calls for a data-driven marketer with proficiency for creating impactful campaigns that resonate with target audiences and deliver tangible results
Responsibilities
- Develop and execute end-to-end demand generation strategies, utilizing a mix of channels such as email, content, social, and events.
- Collaborate closely with cross-functional teams to align marketing efforts..
- Create compelling marketing campaigns that drive interest, engagement, and conversions.
- Optimize website and conversion paths to maximize campaign performance.
- Leverage marketing automation and tools for lead nurturing and management.
- Analyze campaign performance metrics to refine strategies and enhance ROI.
- Conduct market research to identify key segments and inform campaign targeting.
- Stay updated on industry trends and best practices to drive continuous improvement.
Requirements
- BSc / HND in Marketing, Business, or related field.
- Minimum of 4 years of proven experience in successful demand generation, preferably within SaaS or tech.
- Proficiency in marketing automation platforms (e.g., Semrush, HubSpot,)
- The results-oriented mindset with a focus on achieving and exceeding targets.
Salary
N250,000 - N300,000 monthly.