• Application Deadline: Sun, 31 Dec 2023 00:00:00 GMT
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Description

• As a Digital Marketer, you will be responsible for developing, implementing, and managing digital marketing campaigns that effectively promote our brand, products, and services across various online platforms.


• Your expertise in digital strategies, data analysis, and creative content will drive our online presence and contribute to the achievement of our marketing objectives.

Responsibilities

Digital Campaign Strategy:

• Plan, execute, and optimize end-to-end digital marketing campaigns.


• Develop strategies to drive online traffic, engagement, and conversions.


• Identify target audiences and devise effective ways to reach them.

Content Creation and Management:

• Create compelling and relevant content for various digital channels.


• Manage content calendars and ensure consistent messaging.


• Collaborate with design and content teams to produce high-quality visuals and copy.

Social Media Management:

• Manage social media accounts and create engaging content.


• Monitor social media trends and incorporate them into the strategy.


• Interact with followers, respond to comments, and manage online communities.

Search Engine Optimization (SEO):

• Conduct keyword research and optimize website content for SEO.


• Monitor website performance using analytics tools and make data-driven improvements.


• Stay updated with search engine algorithm changes and industry best practices.

Pay-Per-Click (PPC) Advertising:

• Create and manage PPC campaigns across platforms like Google Ads and social media.


• Monitor budgets and adjust bids to optimize campaign performance.


• Analyze and report on ad performance metrics.

Email Marketing:

• Develop email marketing campaigns, including segmentation and A/B testing.


• Create engaging email content and track open rates, click-through rates, and conversions.


• Ensure compliance with email marketing regulations.

Data Analysis and Reporting:

• Monitor digital marketing analytics and produce regular performance reports.


• Analyze data to identify trends, insights, and areas for improvement.


• Make data-driven recommendations for campaign enhancements.

Website Management:

• Collaborate with web developers to maintain and update the company website.


• Ensure the website is user-friendly, mobile-responsive, and optimized for conversion.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field.


• Proven experience as a Digital Marketer or in a similar role.


• Proficiency in digital marketing tools, platforms, and analytics.


• Strong understanding of SEO, SEM, social media, and email marketing.


• Excellent written and verbal communication skills.


• Creative mindset with the ability to generate innovative ideas.


• Analytical skills to interpret data and draw actionable insights.


• Familiarity with web development and content management systems is a plus.