Job Description
RESPONSIBILITIES:
- Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns
- Creating editorial and content creation calendars for various media platforms and outlets
- Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts
- Producing a brand style guide that best captures the company or client’s voice and mission
- Helping team leads set, allocate and monitor the budget of each project
- Meeting with clients to discuss brand guidelines, goals, budget and timelines
- Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns
- Researching previous successful campaigns to understand what worked, what didn’t and what can be improved
- Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary
SKILLS AND QUALIFICATIONS:
- Effective writing, speaking, presenting and active listening skills
- Good interpersonal skills, including the ability to collaborate with management, team members, clients and customers where applicable
- Familiarity with content management systems, webpage analytics, customer relationship management and other relevant software
- Data analysis, critical thinking, problem-solving and decision-making
- Understanding of industry best practices
- Creativity, adaptability and familiar with current marketing trends
- Excellent collaboration and teamwork skills
- Project management skills, like goal-setting and deadline management
- Great organization, time management and prioritization abilities
MALE APPLICANTS ONLY AND MUST RESIDE WITHIN IDU OR ITS ENVIRONS.