Work closely with the Hotel Manager and Marketing Team to develop and deliver the annual Marketing plan and budget in line with the hotel’s strategic priorities and revenue targets. ·
Develop and handle the defined online and offline marketing campaigns and subsequently evaluate the effectiveness of these marketing / communication campaigns through effective reporting and if required make appropriate adjustments to future campaigns. ·
Plan and execute content creation as well as briefings to agencies and ensure delivery in adherence with the brand guidelines and hotel positioning. ·
Brief, supervise and closely liaise with the appointed Communication / PR agencies and ensure clipping files out of any coverage received. ·
Act as the brand ambassador within the hotel, drive brand activation and ensure brand experience comes to live throughout every touch point within the hotel. · Run quality assurance and initiate and share the results of guest satisfaction surveys and guest reviews with the hotel team to enhance standards of guest service.