Creative Specialist at Sahara Group

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
56796
Job Views
110

Job Description



Responsibilities



  • Lead conceptualisation and implementation of audio/visual (creatives, photography, videography) application of brand’s persona across all touch points and locations

  • Coordinate all aspects of production, including preparing final designs for presentation, checking and approving colour, copy, text format separations, and scaling images for production across different media

  • Establish and set corporate visual branding standards for all internal and external marketing communications as well as update brand manual and all BTL and ATL audio-visual brand assets for online and traditional applications

  • Manage corporate branding and re-branding, redesign logo, and document branding standards and guidelines; and produce custom HTML for PR and e-Commerce marketing campaigns

  • Collaborate with Strategy/HR/Business Leads/Directors Office to create powerful and innovative messaging through infographics, photography, PowerPoint presentations and videos

  • Carry out SEO post-mortems to optimize & improve the quality of activations

  • Lead the production of materials to be used across-the-board to engage both internal and external stakeholders – Logos, Documentaries, Videos, Photo stories, Interview clips, animations, graphs, maps, charts, posters, presentation templates, corporate souvenirs, banner, signs, signages, and report covers; etc.

  • Organize copy flow and maintains database/bibliographic/archival retrieval system of all references used in creation and storage of all audio-visual brand assets and published materials. 

  • Manage budget, including invoicing, tracking project expenditures and assisting in budget development by summarizing, researching and analysing past project expenditures

  • Handle copyright, reprint, and permission processes. 

  • Envisaging and interpreting the audio/visual direction for various subsidiaries/department and develop appropriate strategy accordingly 

  • Lead audio-visual transition into the metaverse with a wide range of media optimisation and computer-aided design (CAD)

  • Lead production of commercials, films, exhibitions (virtual and physical), and animations to reinforce brand positioning

  • Lead monthly and Quarterly reporting on performance/impact of audio-visual activations


Minimum Qualification/Experience



  • Expert knowledge utilizing full optimization of Adobe creative suite, Canva, and various 3-D software platforms a plus. 

  • Expert knowledge of photography and videography: strategy, capturing, editing

  • Adept with all forms of social media and platforms, including Twitter, Threads, Facebook and Instagram, Linkedin

  • Deploying Ai seamlessly to optimize output.

  • Mac and Windows environments


Personality Traits



  • Ability to communicate effectively, both verbally and visually

  • Creative

  • Ability to out-think briefs for problem solving

  • Attention to details

  • Ability to transform abstracts to reality using design

  • Work under pressure with minimal supervision


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