• Application Deadline:
• Position: Product Marketing Manager (PMM)


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

WHAT YOU WILL BE DOING:

•  Develop and Implement Marketing Strategies


•  Develop and Implement Product Launch (Go-To-Market) Plans - The PMM solely owes the launch of our SaaS products


•  Develop and Implement Marketing Plans.


•  Develop and Evolve Market Segmentation for each product offering


•  Collaborate with Product Teams to identify Product Market Fit for Our SaaS Products


•  Create Consistent positioning statements, messaging, and associated proof points


•  Create Compelling Marketing materials for different collateral types and audiences


•  Influence the direction and strategies of our Digital Marketing


•  Create and present information about our SaaS Products and the market they serve


•  Represent the company at all times and with virtually any audience to explain the customer-led benefits of the product line.


•  Partake in product presentations to market the product


•  Communicate the product vision and value to the sales and product teams to facilitate product sales and direction.


•  Responsible for handling product press releases and PR


•  Establish Product Pricing by Using Market Research Data


•  Research Competitor Offerings to guide your internal Propositions


•  Obtain Insights into Customer Usage of Current Products Untapped opportunities and buyer personas, through interviews, surveys, focus groups, and sales data.


•  Utilize necessary marketing tools to gather and get insights into customer’s behavioral usage


•  Develop a Product Marketing Budget


•  Arm the Sales Team with the knowledge and tools they need to be successful.


•  Optimize and Improve our Product Marketing Metrics - CAC, LTV, Churn, Revenue, etc


•  Any other responsibilities as assigned by Line Manager

WHAT YOU WILL BE NEEDING:

•  Proven Experience in Product Marketing or Traditional Marketing in general


•  Experience in Market Analysis 


•  Familiar with product marketing Tactics 


•  Working knowledge of Web Analytics tools 


•  Keen eye for detail 

 Creativity 

•  Good analytical skills 


•  Ability to produce quality documentation 


•  Good knowledge of requirement elicitation 


•  Excellent written and verbal Communication skills 


•  Excellent interpersonal skill 


•  Time Management and ability to work with little or no supervision 


•  Strategic thinking 


•  Ability to work with a diverse team with great interpersonal relationship

WHAT WE WILL BE OFFERING:

• Competitive Compensation


• Laptop for work


• Health Insurance


• Employers pension contribution


• Flexible and remote work culture


• Work with really smart people etc