• Application Deadline: Mon, 28 Aug 2023 00:00:00 GMT
• Position: Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Summary

• As a Marketing Specialist, you will play a pivotal role in driving client acquisition and expanding our loyalty and reward program's reach.


• You'll collaborate with cross-functional teams to develop and execute marketing strategies that resonate with our target audience and align with our business goals. Your creative ideas and strategic approach will contribute directly to our growth and success.

Responsibilities

• Develop and implement innovative marketing campaigns to promote our loyalty and reward program and other services, focusing on increasing client sign-ups.


• Conduct market research to identify trends, customer preferences, and competitive landscape to refine our marketing strategies.


• Collaborate with the design team to create visually appealing and impactful marketing materials, including online and offline assets.


• Utilize various digital marketing channels, such as social media, email campaigns, SEO, and SEM, to drive engagement and conversions.


• Analyze campaign performance data and generate actionable insights to optimize strategies and achieve KPIs.


• Build and maintain strong relationships with potential clients, partners, and industry influencers to enhance brand visibility.


• Monitor industry trends and stay up to date with best practices to continuously enhance our marketing efforts.


• Contribute to the development of the overall marketing strategy by providing insights and recommendations based on your expertise.

Requirements

• Bachelor's Degree in Marketing, Business, or a related field with at least 2 years experience


• Proven experience in developing and executing successful marketing campaigns, preferably in client acquisition and loyalty programs.


• Strong understanding of digital marketing channels and tools, including social media platforms, SEO, email marketing, and analytics.


• Excellent communication skills, both written and verbal.


• Creative mindset with the ability to think outside the box and propose innovative ideas.


• Analytical skills to interpret data and make data-driven decisions.


• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.


• Proficiency in marketing software and tools such as CRM systems, Google Analytics, and marketing automation platforms.