• Application Deadline:
• Position: Sales and Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 5 years


• Location Ogun


• Job Field Sales / Marketing / Retail / Business Development 
  

Position Overview

• The Sales and Marketing Manager will play a pivotal role in driving the company's revenue generation by overseeing all aspects of the Sales & Marketing Department.


• This individual will lead a team of talented sales and marketing professionals, working collaboratively to strengthen the company's brand positioning, enhance customer engagement, and drive sales.


• This position is an Assistant General Manager role reporting directly to the Chief Executive Officer and will be responsible for both strategic planning and tactical execution.

Key Responsibilities

Strategic Leadership:

• Collaborate with the CEO to develop and refine the overall sales & marketing strategy aligned with the company's business objectives and growth targets.


• Provide visionary leadership to the sales and marketing team, inspiring and guiding them to achieve exceptional results.

Brand Management:

• Lead efforts to define and maintain a strong brand identity, ensuring consistent messaging and visual representation across all touchpoints.


• Develop and oversee brand-building initiatives, including advertising campaigns, product launches, and promotional activities.


• Foster brand loyalty and advocacy through effective communication strategies.

Sales and Business Development:

• Lead the sales team in achieving revenue targets and market share growth.


• Explore and develop new customer segments, geographies, and product lines.


• Identify new market opportunities and assess feasibility for expansion.


• Oversee the creation, negotiation, and management of contracts with customers, and distributors.

Digital and Online Marketing:

• Develop and execute comprehensive digital marketing strategies, including social media, email marketing, and influencer collaborations.


• Drive the optimization of the company's online presence, ensuring the website and other digital platforms reflect our brand values and engage customers effectively.

Product Development, Pricing & Profitability Management:

• Monitor and optimize product pricing to maximize profitability while maintaining customer value.


• Work closely with product development teams to understand and promote product features and benefits, translating technical specifications into compelling marketing messages.


• Develop and implement go-to-market strategies for new product launches, ensuring maximum impact and sales growth.


• Work with the sales team to develop a robust route to market that delivers consistent and sustainable corporate outcomes.

Market Research and Analysis:

• Conduct and analyse in-depth market research to identify market trends, consumer behaviour, and competitive landscape to identify opportunities for market penetration and differentiation.


• Utilize data-driven insights to make informed decisions and continually refine marketing strategies.

Team Management:

• Build and lead a high-performing sales & marketing force, fostering a collaborative and innovative work environment.


• Review existing sales team organizational structure for optimal positioning and impact.


• Provide mentorship, guidance, and professional development opportunities to team members through targeted trainings and counselling programmes.

Collaboration and Stakeholder Engagement:

• Collaborate cross-functionally with sales, design, and production teams to align marketing efforts with business goals.


• Cultivate and maintain relationships with external partners, agencies, and vendors to enhance marketing capabilities and ensure exceptional customer satisfaction.

Budget Management & Financial Analysis:

• Prepare and actively monitor the periodic rolling, annual, and long-term budget, and planning cycles for sales & marketing.


• Manage the marketing budget effectively, allocating resources to optimize ROI on marketing campaigns and activities.


• Prepare and present regular reports on sales performance, market trends, and financial results.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field (Master's degree would be an advantage).


• Minimum of 10 years of progressive experience in marketing roles, with at least 5 years in a leadership position.


• A basic understanding of the tiles industry or related building materials sector is a plus.


• Proven track record of developing and executing successful marketing strategies that drive brand growth and revenue.


• Exceptional leadership and team management skills, with the ability to motivate and inspire cross-functional teams.


• Exceptional negotiation and persuasion skills, with the ability to close deals and drive revenue growth.


• Excellent analytical and strategic thinking capabilities, with a data-driven approach to decision-making.


• Effective communication and presentation skills, with the ability to influence and collaborate with internal and external stakeholders.


• Familiarity with an ERP like MS Navision, SAP or SAGE.