• Application Deadline: Wed, 25 May 2022 00:00:00 GMT
• Position: Brand Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 years


• Location Abuja , Benue , Edo , Ekiti , Lagos , Oyo


• Job Field Media / Advertising / Branding 
  

Locations: Abuja (FCT), Benue, Edo, Ekiti, Lagos and Ibadan - Oyo

Duties / Responsibilities

Brand Management:

• Analyze brand positioning and consumer insights


• Translate brand elements into plans and go-to-market strategies


• Establish performance specifications, cost and price parameters, market applications and sales estimates


• Monitor market trends, research consumer markets and competitors’ activities


• Execute new and ongoing marketing and advertising activities


• Monitor product distribution and consumer reactions


• Propose innovative growth strategies


• Conduct occasional consumer surveys, to gather insight and feedback on brands


• Collaborate with Brand Executives in monitoring the implementation of activities by marketing agencies

Marketing Strategy:

• Deploy successful marketing campaigns and implementation from ideation to execution


• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, copywriting, and performance analysis


• Build strategic relationships and partner with key industry players, agencies, and vendors


• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Market Research:

• Carry out market research to gain a clear understanding of what the organization’s customers really want


• Identify new market opportunities to help the organization create a market niche for its products or services


• Study the organization's competitors to develop superior products and employ efficient marketing techniques


• Conduct market analysis and forecasting to develop strategies to ensure the organization remains competitive


• Monitor competitors' activities, and pricing, and engage customers for insight generation and competitive intelligence.

Requirements

Education and Experience:

• Minimum of a B.Sc (2.1) in preferably in Marketing or any related field


• Minimum of 4 years experience in marketing functions


• Good knowledge and use of Microsoft Office packages & ERP systems (Knowledge of Navision& SharePoint will be an added advantage).


• Age Requirement: 28 - 35yrs old.