Senior Public Relations and Communications Officer at AfriLabs

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
57933
Job Views
86

Job Description



Job Role 



  • To be successful in this role, you should have strong editorial skills, extensive knowledge of PR and Communications strategies. The candidate should be a critical thinker and quite flexible.


Responsibilities: 



  • To develop PR campaigns and other media relations strategies that project the organization in a positive light.

  • To  manage the projects within the department, funded projects and other AfriLabs related matters published in the press to ensure they are up to par.

  • To track the project timelines of all projects within the Communications department.

  • To edit and update promotional material and publications (videos, social media posts etc)

  • To organise and facilitate PR events where necessary and serve as a focal person for the organisation.

  • To develop networks with PR agencies locally and across Africa.

  • To address inquiries from the media and other parties.

  • To prepare press releases, keynote speeches and other promotional materials.

  • To prepare PR reports on a monthly basis  and provide insights for continuous improvement.

  • To manage the ideation stage of PR projects and to monitor communications strategy and social media content calendar while reporting on the outcome and impact.

  • To form coalitions with 3rd party vendors to deliver on PR and communications related projects.

  • To monitor media coverage, social media metrics, and other relevant communication channels to measure the impact of communication efforts.

  • To work in tandem with other key departments to foster the engagement of the AfriLabs ecosystem.

  • To perform any other duties as required by the line manager.


Required Skills, Qualifications & Abilities: 


Qualifications



  • Bachelor’s degree in Mass Communication, Marketing, Journalism, Public Relations or any other related field.


Experience



  • 4 years experience in public relations and/or a degree or relevant qualification in a PR/Marketing related field with 1 year managerial experience.

  • Project Management Experience is a MUST.

  • Experience in social media management and digital communication.


Skills



  • Excellent ideation strategies for PR and Comms across projects, initiatives through other African countries

  • Good understanding of social media platforms and strategic activities.

  • Proficient using multi-social posting programs such as Hootsuite.

  • Extensive knowledge and experience with Google Suite Tools.

  • Good knowledge of design principles.

  • General knowledge of Search Engine Optimization and internet ranking for web content

  • Relevant experience determining a target audience and how to capture their attention.

  • Strong understanding of communications strategy and how to effortlessly utilise these concepts throughout various forms of outreach.

  • Creative thinking skills are an added advantage.

  • Ability to speak the French Language.

  • A positive and proactive attitude towards work.

  • A team player with excellent interpersonal and communication skills

  • Self-motivated, highly organised and able to work to demanding deadlines.


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