Job Description
Duties and Responsibilities
- Drive and monitor the implementation of the sales and marketing strategy and take necessary actions to correct deviations
- Lead the execution of integrated marketing and sales campaigns
- Ensure all marketing strategies adhere to the company’s ethical code of conduct.
- Source and manage relationships with and evaluate the effectiveness of outsourced providers of marketing services.
- Coordinate and participate in promotional activities
- Lead the development and execution of product launches and related marketing initiatives
- Ensure adherence to the sales process in order to achieve market share gains within key customers segment.
- Initiate and coordinate development of action plans to penetrate new markets.
- Develop strategies to expand the customer base and contribute to the development of the company’s brand
- Develop annual sales strategy and business plan to drive business growth and the achievement of set goals including increasing sales, market share and profitability; cascade it down to quarterly and monthly sales operations plan