• Application Deadline:
• Position: Head of Marketing


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 10 - 15 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Responsibilities

• Responsible for driving profitable growth on company’s portfolio of innovative products, solutions & services in Nigeria. 


• Responsibilities include developingstrategic marketing plans and overseeing the implementation of plans and activities to ensure achievement of business goals.


• Responsible for the projects required to deliver the sales strategy.


• Prepare, articulate & implement the Marketing Plan as per Group Management cycle, input into Country Business Plan & strategic decisions.


• Develop a deep understanding of the local industry: its segments, its players, competitors, influencers, decision makers, trends and opportunities.


• Identify market opportunities by segment and develop innovative solutions, services & products based on a clear understanding of customer needs.


• Assess customer excellence maturity & action plans.


• Drive customer discoveries in all user segments & RTM channels and preparation of Value Cases with growth & EBITDA targets.


• Build action plans for Affiliated Retail.


• Prepare & implement Customer Excellence actions plans on its 5 pillars (i.e. Sales Excellence, Offer Range Management, Customer Experience Management, Price & Margin Management and Commercial Branding) to progressively improve the skills and maturity of the commercial organization.


• Work with Group and Regional ‘Growth & Innovation’ (G&I) experts to transfer knowledge, skills and best practices to develop them at the Country level.


• Sales Excellence: Work with Sales team to ensure the development of effective sales tools & skills for assigned segments and products.


• Customer Experience Management: Continuously tracks the Customer Experience and performance of Company’s sales and services through the Net Promoter Score (NPS) methodology.


• Ensures that the NPS result, feedback and action dashboard are


• regularly shared with EXCO and all relevant managers and that strong and robust corrective / improvement actions are implemented in all customer related processes.


• Offer Range Management: Carry out a comprehensive ‘Product Portfolio Review’ (PPR) across the country to define user segments and applications. Based on PPR develop value added solutions, services & product offers. Challenge commercial objectives and action plans for all product lines.


• Commercial Branding: Develop the Country Branding and market communication strategy using Group tools (e.g. Brand box) & ensure its effective implementation including digital solutions.


• Develop & build the Transition to Retail Strategy in Nigeria (D2R business model).


• Strengthen the long-term strategic objectives of the business in conjunction with the other ExCo members.


• Ensure business growth through directing and managing business development activities to ensure these are delivered in accordance with the organizational strategy. RTM & GTM Plan & Digital Plan through SAP roll-out,


• Direct and manage business development activities related to the Retail Project : Distribution Management and Affiliation business model development


• Provide overall distribution channels leadership for the business scope to ensure the growth

Desired Skills and Experience

• Graduate in Engineering or Social Sciences with Post-Graduate qualification in Management


• 10-15 years’ experience in a smilar senior Sales and Marketing role within an international manufacturing corporation


• Good knowledge of marketing channels & prescriptive selling.


• Track record in Innovation and new solutions.


• Experience in leading projects. Project management qualification will be an asset


• Managerial and leadership skills


• Economical and strategic thinking, drive for innovation and change, cross linked and solution oriented behavior.


• P&L mindset.


• Understanding of technical issues and terminologies


• Analysis and problem solving, able to deal with ambiguity and complexity


• Business & financial acumen


• Multicultural work environment


• International mobility requirements