• Application Deadline: Tue, 3 Oct 2023 00:00:00 GMT
• Position: Growth Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Description

• As a growth marketing manager, your primary responsibility is to develop and execute strategies that drive user acquisition, retention, and revenue growth for the company's products or services.


• You will play a crucial role in increasing the organization's customer base and market share by implementing effective marketing tactics.

Responsibilities

• Collaborate with crossfunctional teams to design and implement datadriven marketing strategies.


• Plan and execute marketing campaigns to attract new customers, generate leads, and increase the user base.


• Continuously analyze user behavior and marketing data to identify opportunities for improving conversion rates at various stages of the customer journey.


• Optimize landing pages, funnels, and other touchpoints to increase conversions.


• Utilize analytics tools to measure the effectiveness of marketing campaigns and initiatives.


• Prepare regular reports and presentations to communicate key performance indicators (KPIs) and insights to stakeholders.


• Identify and understand the target audience, segment customers and create marketing strategies based on demographics, behavior, and other relevant criteria.


• Develop strategies to increase customer retention and engagement.


• Conduct A/B tests and other experiments to optimize marketing efforts and identify the most effective tactics for growth.


• Monitor and analyze competitor marketing strategies to stay ahead in the market and identify new growth opportunities.


• Develop and manage the marketing budget effectively, ensuring that resources are allocated efficiently to achieve growth objectives.

Qualifications

• A Bachelor's Degree in Marketing, Business Administration, or a related field is typically required.


• 5+ years of experience in a growthfocused marketing role especially.


• Strong knowledge of various digital marketing channels, such as SEO, SEM, social media, email marketing, and content marketing.


• Proficiency in data analysis and using analytics tools to derive insights and make datadriven decisions.


• Ability to come up with innovative marketing ideas and test unconventional approaches to achieve growth objectives.


• Familiarity with marketing automation tools, customer relationship management (CRM) systems, and other relevant marketing technologies.


• Excellent communication and interpersonal skills to collaborate with crossfunctional teams.


• Ability to adapt to changes and stay uptodate with the latest marketing trends and technologies.


• Strong leadership and management Skills.