Analyst - Customer Analytics, LSW at MTN Nigeria

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
58686
Job Views
114

Job Description



Mission:


To assist in collecting, evaluating, and preparing research and/or other complex statistical data, narrative reports or presentations, and recommendations to have a better understanding of the customers’ needs at a micro-market level.


Description:



  • Collect, analyze, interpret, and summarize data in preparation for the generation of statistical and analytical reports and provide intelligence that supports decision-making.

  • Coordinate data requests with respect to pre- and post-return on investment data extraction, data samples for analytics, and other ad-hoc requirements.

  • Maintain computerized collection and tracking of relevant data and appropriate records of research methods and results.

  • Utilize specified statistical software to analyze and interpret research data, as appropriate to the individual position.

  • Extract qualifying data based on defined campaigns and according to the approved campaign road map, as well as manage and update engine room tools.

  • Provide support to the campaign segmentation analyst as required.

  • Contribute and participate in campaign idea generation meetings and cross-functional Customer Lifecycle Management meetings as required.

  • Demonstrate a broad understanding of the end-to-end Big Data ecosystem and dependencies to identify trends in customer dynamics.

  • Interface with financial analysts and business units to understand their data requirements and reporting needs.

  • Liaise with product management managers to understand the data needed to support and monitor product performance.

  • Monitor network coverage and QoS to identify competitive weaknesses and strengths.


Education:



  • First degree in Economics, Statistics, Mathematics, Computer science, Engineering, or any related field.

  • Fluent in English.


Experience:


3–7 years of working experience, which includes:



  • 2 years in a business analyst or business analyst support role.

  • 2 years’ work experience within data analysis, programming, reporting, or general business experience, including formal business or market analysis and data manipulation or mining experience.

  • Understanding of sales channel.


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