• Application Deadline: Sun, 31 Dec 2023 00:00:00 GMT
• Position: Search Engine Optimization (SEO) Specialist


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 3 years


• Location Lagos


• City Ikeja


• Job Field Media / Advertising / Branding 
  

Job Description

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns


• Track, report, and analyze website analytics and PPC initiatives and campaigns


• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.


• Optimize copy and landing pages for search engine marketing


• Perform ongoing keyword discovery, expansion and optimization


• Research and implement search engine optimization recommendations


• Research and analyze competitor advertising links


• Develop and implement link building strategy


• Work with the development team to ensure SEO best practices are properly implemented on newly developed code


• Work with editorial and marketing teams to drive SEO in content creation and content programming


• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Basic Requirements

• Candidates should possess B.Sc / M.Sc Degrees in a quantitative, test-driven field


• Minimum of 3 years Proven SEO experience


• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.


• Solid understanding of performance marketing, conversion, and online customer acquisition


• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, WebTrends)


• Experience with A/B and multivariate experiments


• Working knowledge of HTML, CSS, and JavaScript development and constraints


• Knowledge of ranking factors and search engine algorithms


• Up-to-date with the latest trends and best practices in SEO and SEM


• Knowledge of finance and economy trends is a plus.