Job Description
Duties and Responsibilities
- Developing and implementing strategies for marketing
- Oversee new and ongoing marketing and advertising activities
- Improving brand recognition and reputation
- Collaborate with campaign managers, creative team, and directors
- Creating go-to marketing strategies for the brand to build brand loyalty
- Supervising campaigns to ensure brand consistency
- Leading creative development of brand and marketing
- Reviewing the success of a campaign and developing ways to improve brand recognition.
Requirements and Qualifications
- Bachelor's (BA or BS) in Business, Marketing, or related field; MBA (or related Master's) preferred
- 6 years of experience in marketing or related field; portfolio required
- Creative and innovative thinker and planner
- In-depth understanding of the brand and its position in the market
- Confident in producing work across multiple platforms
- Goal-oriented, organized team player
- Able to align multiple brand strategies and ideas
- Encouraging to team and staff; able to mentor and lead
- Creative problem solver who thrives when presented with a challenge
- Able to analyze problems and strategize for better solutions
- Excellent verbal and written communication skills
- Able to multi-task, prioritize, and manage time effectively
- Experienced at compiling and following strict budgets
- Knowledgeable in Digital Marketing, including CRM campaigns, online tracking tools, with an understanding of digital advertising metrics (CPM/CPC/CPA)
- Experience with technologies and best practices for web design, web production, and creative design across multiple platforms
- Experience identifying and creating campaigns for the target audience
- Excellent analytical and time-management skills
- Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
- Strict adherence to company philosophy/mission statement/sales goals
- Knowledge of the brand and product preferred
- Strong project management skills with the ability to supervise multiple projects
- Up-to-date on the latest industry trends; able to articulate trends and potential clearly and confidently
- Good interpersonal skills and communication with all levels of management
- Able to work in a fast-paced environment.