• Application Deadline: Sat, 30 Sep 2023 00:00:00 GMT
• Position: Digital Marketing Strategist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  


• Salary Range ₦200,000 - ₦300,000/month
  

Job Summary

• We are looking for a Digital Strategist who will be responsible for developing and implementing digital marketing strategies to achieve business goals.


• He/she will play a role in driving traffic, engagement, and conversions through various digital channels and initiatives.


• Digital strategists offer responsibilities that include developing strong lasting relationships with clients.

Responsibilities

• Proven experience in creative strategy development and content creation.


• Perform exhaustive research to gain in-depth knowledge of all customer personas.


• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.


• Experience in managing large accounts and monitoring campaigns.


• Knowledge of Google ads, and programmatic advertising.


• Digital media planning/buying.


• Establish best practices in digital marketing


• Stay up to date with the latest technology and best practices


• Creating and monitoring digital campaigns.


• Developing creative ideas on how to engage an audience and meet clients’ business objectives.


• Develop writing style, tone, and voice for all content and ensure they are consistent across all delivery platforms.


• Generate weekly reports using analytics and graphics.

Requirements

• BSc Degree in Marketing, Advertising, or a relevant field


• At least 3 years of proven work experience as a Digital marketing strategist


• Demonstrable experience with SEO/SEM and CRM software


• Experience implementing and optimizing Google Ads campaigns


• Solid knowledge of web analytics tools like Google Analytics


• Hands-on experience with the creation of Strategy and Media buying


• Excellent verbal and written communication skills


• Strong analytical and project management skills


• Experience in an advertising agency will be an added advantage.