Digital Marketer at Beacongate Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
5920
Job Views
88

Job Description



Location: Lekki, Lagos


Responsibilities



  • Assist in the formulation of strategies to build a lasting digital connection with consumers

  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)

  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

  • Be actively involved in SEO efforts (keyword, image optimization etc.)

  • Prepare online newsletters and promotional emails and organize their distribution through various channels

  • Provide creative ideas for content marketing and update the website

  • Collaborate with designers to improve user experience

  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

  • Acquire insight in online marketing trends and keep strategies up-to-date

  • Maintain partnerships with media agencies and vendors.


Requirements and Skills



  • BSc / BA in Marketing or relevant field

  • 3 - 4 years experience

  • Proven experience as Digital Marketing Executive or similar role

  • Excellent understanding of digital marketing concepts and best practices

  • Experience with B2C social media, Google Adwords and email campaigns and SEO / SEM

  • Working knowledge of ad serving tools (e.g., DART, Atlas)

  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)

  • Skills and experience in creative content writing

  • Analytical mindset and critical thinking

  • Excellent communication and interpersonal skills.

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