• Application Deadline:
• Position: Senior Content Lead


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 - 7 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

What You’ll Do for Us

• Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.


• Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.


• Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.


• Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.


• Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers.


• Positions the brand for future growth and can ultimately inspire differentiated marketing communications.

About You

• Education: Bachelor’s degree required. 


• Related Work Experience: minimum 5-7 years of experience working in a strategic marketing capacity; experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.


• Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.


• Exceptional written and verbal communication skills


• Articulate complex ideas in a clear, compelling manner.


• Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies.

Skills

• Influencing