• Application Deadline:
• Position: Performance Marketing Associate


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

About the job

• We are seeking a highly analytical and results-oriented Performance Marketing Associate to join our dynamic marketing team.


• As a Performance Marketing Associate, you will play a crucial role in driving our digital marketing campaigns and optimizing performance across various channels.

The Opportunity (What you will be doing)

In this role, you will have the opportunity to:

• Collaborate with the marketing team to develop and execute performance marketing strategies that align with business goals and target audience.


• Implement and optimize paid advertising campaigns across various channels, such as search engines (SEM), social media platforms, display networks, and affiliate networks.


• Conduct keyword research, ad copywriting, and A/B testing to continuously improve campaign performance and maximize return on ad spend (ROAS).


• Monitor campaign performance metrics, such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on investment (ROI).


• Analyze campaign data and generate actionable insights to optimize targeting, bidding strategies, and ad creatives.


• Identify new opportunities for campaign expansion, including new channels, audience segments, and ad formats.


• Collaborate with creative teams to develop compelling ad creatives that drive engagement and conversions.


• Conduct competitive analysis to stay informed about industry trends, benchmark performance, and identify areas for improvement.


• Stay updated on emerging performance marketing tools, trends, and best practices to drive innovation and maximize campaign effectiveness.


• Generate regular performance reports and present findings to stakeholders, highlighting key insights and recommendations.

The Skill Set (What you bring to the table)

• Bachelor's degree in Marketing, Business, or a related field.


• Proven experience in performance marketing, digital advertising, or a similar role.


• Strong understanding of digital marketing concepts, including SEM, social media advertising, display advertising, and affiliate marketing.


• Proficiency in performance marketing platforms and tools, such as Google Ads, Facebook Ads Manager, Google Analytics, or similar platforms.


• Analytical mindset with the ability to derive insights from data and make data-driven decisions.


• Strong Excel or Google Sheets skills for data analysis and reporting.


• Excellent communication skills to effectively collaborate with cross-functional teams and present findings to stakeholders.


• Detail-oriented with the ability to manage multiple campaigns and prioritize tasks effectively.


• Knowledge of conversion tracking, attribution models, and campaign optimization techniques.


• Familiarity with marketing automation and CRM platforms is a plus.


• Certifications in performance marketing platforms, such as Google Ads or Facebook Blueprint, are desirable.