• Application Deadline:
• Position: Content Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Decription

Key Tasks 1 - Research and Analysis:

• Identifying our target audiences and their key demographics, interests and online behavior


• Applying the four P’s to defining market content and promotions for our various products


• Surveying current customers to understand and validate strategic decisions on message fits


• Facilitating internal stakeholder’s interview to identify business objectives and subject matter experts


• Looking into content tools and software that can help create and promote content


• Analyzing competitor’s content and messaging strategy


• Analyze data and analytics, and seek to increase reader engagement and retention

Key Tasks 2 - Preparing Content Marketing Plans:

• Defining Strategy and tactical execution of our individual products, business units or channel


• Create individual content (audio, visual, and/or written) marketing plans for specific campaigns or products for an overall plan for a set time


• Specific and measurable goals with a timeline for each products in which to meet them


• Effectively exploring storytelling to lift our prospect out of their ordinary worlds and inviting them to consider a journey with our business


• Understanding the need for building subscription assets, including email subscriber lists and private community memberships

Key Tasks 3 - Content Editing:

• Aligning editorial calendar with content publications and promotion with key dates that are important to the business and other marketing campaigns for our various products


• Proofread and edit spelling, grammar and syntax


• Ensure that content meets the company’s needs and follows our in-house style guide


• Organize, modify and update existing content


• Compose technical product descriptions to promote our products and services


• Quality check content to ensure it is free of grammatical or factual errors and follows all brand editorial guidelines for consistency


• Verify content and information


• Work with the design team to ensure a user-friendly experience


• Collaborate with team members and come up with fresh and creative content ideas, keeping our customer in mind

Key Tasks 4 - Leadership:

• Managing a team of writers, data analysts and content creators


• Managing the content marketing budgets


• Measuring the results of marketing activities to inform future marketing campaigns on our various products


• Designing and implementing creative marketing strategies to disseminate content


• Orchestrating digital content strategies across all online platforms

Job Specification

• Degree in Marketing or related field


• Experience as a content marketer


• Data-driven and highly analytical


• Proficiency with social media analytics


• Proficiency in using Microsoft Office tools


• Excellent writing, editing, and proofreading skills with a diligent eye for detail, design, language, flow, and grammar


• Knowledge of SEO and industry best practices

Person Specifications and Required Skills:

• Verbal and written communication skill


• Attention to details


• Demonstrated interest in Technologies, the Internet and Application


• Willingness to learn our products inside and out and help our customers drive business outcomes


• Ability to exercise initiative and confidence to start things from the scratch


• Ability to multitask and priorities workload


• Knowledge of the ecommerce industry


• Knowledge of sales and marketing techniques


• Forward looking thinker who actively seeks opportunities and proposes solutions