Category Marketing Manager at PZ Cussons

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
59665
Job Views
85

Job Description



Responsibilities



  • Implement brand strategy to grow and sustain brand performance and profitability.

  • Monitor, control and report brand performance through brands health indicators (NNS, GM, MC) and key consumer KPIs (market share, awareness, trial, attribute rating etc.) providing solutions to gaps.

  • Support the management of the NPD process for the brand within the TEC BU.

  • Support the development & execution of approved brand M&C plan within guidelines.

  • Understand & apply relevant external environment factors including consumer insights, competitor activity and other CBU activity (networks) for innovation development and brand plans.

  • Support Product Life Cycle Management including demand forecasting and minimising residuals.

  • Effective execution of Trade Marketing plans

  • Participate actively in company-wide initiatives as required – e.g. Margin Improvement


Knowledge, Skills & Experience Needed



  • Bachelor’s degree 

  • 5-7 years demonstrated experience in Brand Management

  • Professional Qualification in Marketing, science or engineering is essential

  • IT savvy including the use of MS Office Suite of Applications

  • Self-driven and possess very high levels of energy, motivation, enthusiasm, drive, and resilience.

  • Commercial acumen and ability to understand and generate insight from data. 

  • Strong interpersonal skills to effectively work with internal and external customers.

  • Must be exceptional at business development with extensive consumer interaction

  • Excellent interpersonal and communication skill


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