• Application Deadline:
• Position: Brand Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Description

Key Responsibilities:

Business Planning

• Marketing strategy: assist in developing, executing, and owning marketing plans, communication, activity planning, key drivers, and publicity.


• Understand strategic marketing plans and execute a creative strategy for the marketing launch of new brands and products, including briefing new assets, creative direction/briefs, sample requests, and asset management.


• Develop, execute and assist in day-to-day marketing activities, including local insights collection and synthesis of performance or brand/products.


• Perform quarterly brand health checks to ensure forecast is being met and the brands meet expectations.


• Develop, execute and assist marketing programs across multiple channels, including TVC, PR, Events, Digital, Social, etc., with a limited budget.

Brand Management

• Work closely with client brands to execute campaigns to ensure full alignment between market needs on deliverables and timings.


• Brand and product launch timing, including product life cycle planning, future product planning, and exclusive opportunities.


• Undertake relevant market research, e.g., focus groups, report findings, and provide recommendations to relevant stakeholders.


• Regularly analyze market data, and report findings to relevant team members.


• In conjunction with the sales team, present marketing decks and new product ranges to retailers.


• Assist in the planning and executing of internal and external promotional events and materials.


• Manage assigned Agency and Brand Relationships


• Market analysis, pre-and-post brand performance analysis.


• Market analysis, including external stakeholder management ensuring strong relationships, referrals and repeat clients.

Qualifications

• 3 years of experience in brand management.


• Track record of creative development for new and unique products


• Excellent written, verbal, and client-facing presentation skills.


• Demonstrated ability to execute results against strategy and meet critical deadlines.


• Existing relationships with mass, specialty, e-commerce, senior merchants, buyers, distributors, and marketing teams.


• Strong knowledge of advertising fundamentals, including brand development, strategy, and management.


• Experience implementing brand and license guidelines.


• Ability and willingness to travel where and when necessary.


• Fluent in Microsoft Office Suite - Word, Excel, and PowerPoint.