• Application Deadline: Sun, 5 Nov 2023 00:00:00 GMT
• Position: Marketing Manager - Brand, Marketing and PR (Fintech)


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

About the Role

• We seek a Marketing Manager with 5+ years of experience developing and executing marketing strategies for consumer products.


• As the Marketing Manager, you will be responsible for overseeing all marketing activities, driving creative campaigns, and collaborating with cross-functional teams to drive business objectives.

Job Responsibilities

• Marketing Strategy Development: Develop comprehensive marketing plans that align with the company's overall business goals, identifying target audiences, and implementing effective strategies to reach them.


• Campaign Management: Create and manage marketing campaigns across various channels, including digital, social media, email, print, events, and other relevant platforms.


• Brand Management: Ensure brand consistency and identity throughout all marketing materials and communication, maintaining a strong brand image in the market.


• Market Research and Analysis: Conduct market research to identify customer needs, trends, and competitors, and leverage this data to make data-driven decisions and optimize marketing efforts.


• Team Leadership: Lead and motivate the marketing team, fostering a collaborative and creative work environment and ensuring the team's productivity and success. Championing SunFi culture and values. Managing not just internal collaboration but cross-collaboration across the organization to create value. Driving individual and team performance including your professional development.


• Timely and accurate reporting: On-time, insightful, and value-added reporting on key metrics which can result in strategic decisions.


• Process Development: Building, documenting, storing, sharing and training teams and the company on processes you develop or optimize.


• Public Relations (PR): Collaborate with the relevant teams to enhance the company's reputation through effective communication and media relations.


• Partnerships and Collaborations: Identify strategic partnerships and collaborations that align with the company's objectives, fostering mutually beneficial relationships to expand the brand's reach.


• Analytics and Reporting: Track and analyze marketing performance metrics, providing regular reports and insights to senior management and using data to optimize marketing campaigns.


• Company protection & regulatory compliance: Following regulatory, ethical, and company standards used in managing and developing the brand.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.


• Minimum of 5 years of experience in marketing, with at least 2 years in a managerial or leadership position.


• Proven track record of successful marketing campaign development and execution.


• Master’s in Marketing or Business Administration is a plus


• Previous agency or fintech experience is a plus


• Experience reporting to and working with Senior Executives a plus

Skills

• Strong knowledge of digital marketing techniques and tools.


• Excellent communication, presentation, and interpersonal skills.


• Analytical mindset with the ability to use data-driven insights to make strategic decisions.


• Creative thinking and the ability to develop innovative marketing initiatives.


• Strong leadership and team management abilities, fostering a positive and collaborative work environment.


• Solid understanding of market research and competitor analysis.


• Proficiency in using marketing software and analytics tools.

Benefits

• Comprehensive Family/Personal Healthcare


• Flexible Access to Salary and Employee Support Facilities


• Employee Solar Power Program


• Life and Career Coaching Masterclass


• Flexible Access to over 11,000 learning resources and opportunities


• Amazing colleagues and a great work culture


• Team Bonding and a chance to build a world-class Clean Energy FinTech!