• Application Deadline: Tue, 31 Oct 2023 00:00:00 GMT
• Position: Digital Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

About the job

• We are a leading smartcard manufacturing and personalization company with international certifications and the fastest growing digital solutions provider across Sub-Saharan Africa.


• We are hiring a Digital Marketing Specialist

Experience:

• A minimum of 5 years proven work experience in similar role

Qualifications:

• BSc. in Marketing, Business Management, Media, Communication, Creative Design, or any related field, professional qualification will be an added advantage.


• Exceptional understanding of consumer market behaviour, trends, and market analysis


• Working knowledge of Microsoft tools and a variety of tech platforms


• Knowledge of marketing automation systems, HubSpot, Mailchip, etc.


• Understanding of marketing automation, CRM, revenue attribution and ROI


• Proven hands-on experience in deploying, managing, and optimizing ad campaigns.


• A self-starter with the ability to work under pressure.


• Excellent written, verbal, and visual communication skills

Responsibilities:

• Propose, develop, and execute digital marketing strategies including Digital, advertising, communication, and creativity.


• Create and manage link building strategies, content marketing strategies, and social media presences.


• Identify opportunities to meet new market segments and expand market share.


• Innovate and present new marketing platforms and strategies.


• Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success.


• Forecast marketing campaign growth and ROI for marketing campaigns.


• Manage email and social media marketing campaigns.


• Use Google Analytics, Google AdWords, and other relevant sites.


• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.