• Application Deadline:
• Position: Content Partnerships Manager - Sport (West Africa)


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field
  

Job ID: A70644

Job Summary

• The Content Partnerships Manager - Sports, sits within our TikTok Operations team, whose goal is to understand and champion the needs of our creators and communities, and build a strong and trusted global brand.


• You would be focused on growing the Sports content ecosystem for Sub-Saharan Africa with a focus on the exciting and prominent Western Africa region within TikTok, and this will entail working with partners; from sportspersons to creators, other sports public figures, content partners, media, sports federations and institutions, as well as other stakeholders within the Sports ecosystem.

Job Description

• As the Content Partnerships Manager, you will develop innovative approaches and tactics, for different sports stakeholders in Sub-Saharan Africa (existing and new), to foster an enticing ecosystem of diverse video content on TikTok.


• In this role, the ideal candidate will be someone who enjoys working with creators and someone who enjoys managing identified key initiatives or programs that are globally/locally relevant.


• You will be someone that has a passion for sports, great content, an extensive understanding of both traditional and digital media, as well as TikTok's unique value proposition, and a proven background of working with relevant partners to find success and generate data-driven experiences.

Responsibilities

• Manage a medium-sized portfolio of PGC/PUGC accounts for the Sport content vertical in Sub-Saharan Africa, executing strategy by developing customized tactics that are aimed at content quality, publish quantity growth, and account growth.


• Identify, recruit, and onboard high potential creators public figures, and partners through engaging one-on-one communication via email and social media channels, as well as at live events, and manage day-to-day relationships with a portfolio of Sports creators and partners.


• Facilitate creating, planning, and executing Sports creators, professionals, public figures, media partners, brand partners, sports federations, institutions and partner-facing initiatives, programs, and events, including identifying new localized opportunities to increase engagement for all creators-related activities and partnerships.


• Responsible for the operational performance of Content Creators, and assisting their content performance on a daily basis vis a vis your day-to-day tasks such as partnership operations and activations, relationship maintenance, and educational material preparation.


• Lead on and Support local campaign setup, execution, reporting, and optimization to drive performance indicators in alignment with team objectives.


• Perform deep-dive analysis on creators' content performance, review data, and effectively implement strategy while identifying areas of success and needed improvement.


• Collaborate with regional cross-functional teams to optimize campaign integration, agency relationships, and performance frameworks, ensuring alignment of activation plans with overall media and brand strategies.


• Closely monitor the sports landscape, supporting day-to-day partner management, developing narratives as well as tentpole strategic and cross-functional initiatives to ensure our partners are positioned for success and our users have access to the best local content and community possible.


• Project management and administration of day-to-day partnership activities and drive organic performance growth across Sports creators, public figures media and partner accounts.

Qualifications

• Bachelor's Degree or above, with a minimum of 3+ years of work experience in a sports-focused agency or ecosystem.


• Knowledge of the content partner Sports landscape and video content platforms across Africa.


• Understanding of local content partner ecosystem industry.


• Deep understanding of the mobile ecosystem and, in particular, the sports space.


• Ownership to cover the whole partner and creator acquisition chain (pitch, acquisition, retention, partnership).


• Possess strong collaboration skills and you're able to work in a dynamic, exciting environment.


• Demonstrated organizational skills with the ability to handle multiple tasks simultaneously in a fast-paced environment.


• Strong communication and time management skills, creative and energetic.


• Experience with cross-functional communication and stakeholder management as this role also requires close cross-functional collaboration with colleagues and various TikTok teams around the world.


• Data analytics and reporting experience preferred.


• Experience with business development and content development business.


• Account management skills and time flexibility.


• Ability to execute strategies and plans according to management planning. Additional Bonus Skills:


• Existing relationships with a strong network of Sports creators, media, brands and public figures.


• Experience in sports management/sports events/sports landscape in Sub-Saharan Africa (talent management is a plus).