Job Description
Duties and Responsibilities
- Market Research: Conducting research on international education trends, target markets, and competitors to inform recruitment strategies.
- Lead Generation: Identifying and cultivating potential international students through various channels, including online platforms, events, and partnerships.
- Communication: Engaging with prospective students through email, social media, phone calls, and online chats to provide information about programmes, admission requirements, scholarships, and campus life.
- Admission Guidance: Assisting students in the application process, ensuring all necessary documents are submitted, and providing guidance on visa requirements.
- Relationship Building: Establishing and maintaining relationships with international education agencies, schools, and counsellors to expand recruitment networks.
- Collaboration: Working closely with academic departments, admissions teams, and marketing to align recruitment strategies with institutional goals.
- Events and Fairs: Representing the institution at international education fairs, conferences, and workshops to promote programs and attract potential students.
- Data Management: Maintaining accurate records of student interactions, applications, and outcomes using CRM systems.
- Reporting: Generating daily and weekly reports on recruitment activities, conversion rates, and market trends to assess the effectiveness of strategies.
- Cultural Sensitivity: Demonstrating cultural awareness and sensitivity to effectively communicate with diverse student populations.
- Travel: Occasional travel to attend recruitment events, fairs, and visits to partner institutions.
- Advisory Support: Offering guidance on pre-arrival preparations, housing options, orientation, and integration services for incoming international students.
Qualification and Skills
- Bachelor’s degree preferably in international relations, education, marketing, or a relevant discipline.
- Excellent written and verbal communication skills.
- Ability to work collaboratively and adapt to fast-paced environments.
- Ethical awareness and understanding of legal considerations in social media usage.
- Additional languages relevant to the target markets is an asset.
- Having personal experience studying abroad or living in different cultures.
Experience
- 2-3 Years in student advisory roles