• Application Deadline:
• Position: Digital Marketing/SEO Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  


• Salary Range ₦50,000 - ₦100,000/month
  

We are looking for an experienced Digital Marketing/SEO Specialist to assist in the planning, execution and optimization of our online marketing efforts and SEO strategies. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and SEO technology. You will be well-versed in the concepts surrounding digital marketing/SEO marketing and how the Internet can become a strong asset to securing growing revenue for our company. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Job description includes:

• Search Engine Optimization (SEO) and Search Engine Marketing (SEM)


• Develop strong and very creative graphical contents and publishing weekly articles/news letters


• Develop monthly digital marketing strategies to drive sales


• Drive sales for the company based on monthly targets


• Report Marketing analytics. ...


• Social media marketing. ...


• Pay-per-click and social media advertising. ...


• Email marketing. ...


• Storytelling.


• Research advertising trends.


• Research competitors' pricing and products.


• Decide on appropriate placement of ads.


• Determine what content will reach customers.


• Develop projects to create content.


• Publish digital marketing content online.


• Implement email marketing campaigns.


• Test, collect, and analyse data, identify SEO trends, and gain insights about target customers’ likes and dislikes to maximise ROI from an SEO campaign


• Track, report and analyse web analytics data and the various search engine marketing (SEM) campaigns


• Manage campaign costs, ensure budgets are not exceeded, calculate monthly campaign costs, and take necessary steps to adhere to the budgets


• Optimize website copy and landing pages for SEM


• Undertake research, expansion, and refinement of keyword


• Research and understand the SEO efforts of competitors


• Develop and execute off-page SEO through link building