• Application Deadline:
• Position: Brand & Event Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 10 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

FUNCTIONS & RESPONSIBILITIES

• Develop and coordinate all marketing campaigns, advertising, and promotions across all communication channels.


• Periodic market research to determine trends, competitive landscape, customer preferences, etc.


• Ensure brand consistency across all touchpoints – physical locations, digital space, and across all communication materials.


• Manage the brand’s marketing budget, ensuring efficient allocation of resources, with maximum impact.


• Identify and explore opportunities for brand expansion and growth into new markets and customer segments.


• Provide periodic reports to Management on brand performance, strategy effectiveness and market trends.

CORE COMPETENCIES

• Brand Marketing


• Strategic thinking.


• Creativity.


• Data analysis.

FUNCTIONAL COMPETENCIES

• Product, market & industry knowledge


• Stakeholders management


• Budget efficiency.


• Project management.


• Communication skills

QUALIFICATIONS

• First degree in Marketing, Mass Communication, English, Public relations Or other related fields.


• Minimum 10 years of post-graduate work experience in brand management, marketing, advertising, communication, and related fields

KEY PERFORMANCE METRICS

• Brand recognition and recall by key target public – via surveys, social media mentions, website traffic and ad impressions.


• Audit of brand communication materials, platforms, messaging and locations measuring consistency.


• Sentiment analysis of online mentions, reviews and social media comments.


• Periodic analysis of competitors' branding strategies and market positioning with resultant ROIs.


• 75% satisfaction rating of key stakeholders.


• Budget performance and ROI measurements.