• Application Deadline: Thu, 30 Nov 2023 00:00:00 GMT
• Position: Brand Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Description

• As a Brand Manager, you will play a pivotal role in shaping and managing our brand identity, ensuring its resonance with the target audience and contributing to overall business growth.


• Your expertise in brand strategy, creative execution, and market analysis will be essential in driving brand success and building lasting customer relationships.

Responsibilities

Brand Strategy Development:

• Develop and execute comprehensive brand strategies aligned with company objectives.


• Define brand positioning, differentiation, and unique value propositions.


• Conduct market research to identify consumer trends, preferences, and competitive landscape.

Campaign Planning and Execution:

• Plan, coordinate, and oversee marketing campaigns to enhance brand visibility.


• Collaborate with cross-functional teams to ensure campaign alignment and consistency.


• Monitor campaign performance, analyze data, and recommend optimization strategies.

Brand Identity and Messaging:

• Develop and maintain a consistent brand voice, messaging, and visual identity.


• Ensure all brand communications maintain the desired brand image and values.


• Create and manage brand guidelines for internal and external stakeholders.

Product Launch and Promotion:

• Lead the development of brand strategies for new product launches.


• Create impactful product messaging and collateral for promotional activities.


• Monitor market response and adapt strategies as needed.

Stakeholder Collaboration:

• Collaborate closely with the design team to create compelling visual assets.


• Work with sales and marketing teams to align brand initiatives with sales objectives.


• Engage with external partners and agencies to execute branding initiatives.

Market Analysis and Insights:

• Monitor market trends, consumer behaviors, and industry developments.


• Translate market insights into actionable strategies for brand growth.


• Conduct regular competitor analysis to identify opportunities and challenges.

Budget Management:

• Develop and manage budgets for brand campaigns and initiatives.


• Ensure effective allocation of resources to maximize brand impact.

Brand Performance Evaluation:

• Measure and analyze the effectiveness of branding efforts.


• Track key performance indicators (KPIs) and present insights to management.


• Make data-driven recommendations for continuous brand improvement.

Day to Day activities include, but are not limited to:

• Conduct market research


• Devise strategies for building mailing list


• Develop and execute email marketing plan


• Overall responsibility for social media page aesthetics - ensuring on brand and in line with launch calendar


• Leveraging key social media platforms and ads


• Organise events, workshops, exhibitions, product training to promote the brand


• Explore and form brand collaborations


• Explore and form brand partnerships


• Develop and execute influencer marketing campaigns


• Plan and execute shoots and campaigns.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field.


• Proven experience as a Brand Manager or in a similar role.


• Strong understanding of branding principles and market dynamics.


• Exceptional creativity and ability to think outside the box.


• Excellent communication and interpersonal skills.


• Proficiency in market research and data analysis.


• Strong project management skills with the ability to multitask.


• Familiarity with digital marketing tools and platforms.


• Results-driven mindset with a strategic outlook.