• Application Deadline:
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

About the job

• We are recruiting to fill the role of a Digital Marketer at the Kids Court School Foundation, Lagos.


• The Digital Marketer will be pivotal in promoting the school's brand, engaging with the school community, and attracting prospective students and parents through various online channels.

Responsibilities:

• Creating and managing social media profiles for the school on platforms such as Facebook, Twitter, Instagram, and LinkedIn.


• Developing and curating engaging and informative content for the school's website, blog, and social media channels.


• Designing and executing email marketing campaigns to keep current students, parents, and alumni informed about school events, news, and updates.


• Optimizing the school's website and online content to improve its visibility in search engine results, thereby attracting more organic traffic.


• Managing online advertising campaigns, such as Google Ads, Facebook Ads, or social media ads, to reach a wider audience and promote school events or enrolment opportunities.


• Monitoring and analyzing the performance of digital marketing efforts using tools like Google Analytics. Reporting on key metrics and using insights to make data-driven decisions.


• Engaging with parents, students, and alumni in online communities, forums, and groups to foster community and promote the school's activities and achievements.


• Ensuring the school's website is up to date with accurate information, appealing design, and user-friendly navigation.


• Promoting school events, open houses, workshops, and other activities through digital channels to attract attendees and participants.


• Maintaining and enhancing the school's online reputation and ensuring that all digital content aligns with the school's brand guidelines and values.


• Keeping an eye on the digital marketing strategies of other schools or educational institutions to stay competitive and adapt marketing tactics accordingly.


• Managing the digital marketing budget effectively and optimizing spending to achieve desired outcomes.


• Collaborating with other departments such as admissions, communications, and IT to align digital marketing efforts with overall school objectives.

Requirements 

• Minimum of 2 years' work experience as a Digital Marketer


• Solid communication skills


• BSc in any relevant field.