• Application Deadline: Wed, 18 Oct 2023 00:00:00 GMT
• Position: Marketing Analyst


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 4 years


• Location Lagos , Other


• Job Field Data, Business Analysis and AI 
  

Job Responsibilities:

• Collect and analyze marketing data from various sources, including digital platforms, CRM systems, and market research


• Evaluate the effectiveness of marketing campaigns by tracking key performance indicators (KPIs) such as ROI, conversion rates, and customer acquisition costs 


• Conduct market research to identify market trends, customer preferences, and competitive landscapes. 


• Analyze customer behavior data to understand purchasing patterns, preferences, and customer segmentation


• Create visualizations and reports to present complex data findings in a clear and understandable manner to marketing stakeholders


• Segment customer data to personalize marketing campaigns and target specific customer groups


• Develop and maintain forecasting models to predict future marketing performance and trends


• Monitor competitor activities and analyze their marketing strategies and performance


• Determine the contribution of each marketing channel to conversion and revenue generation


• Ensure data accuracy and integrity by validating data sources and implementing data cleansing procedures


• Maintain brand consistency across all marketing materials and campaigns


• Ensure that marketing efforts align with the company's branding guidelines


• Implement lead generation strategies to attract and capture potential customers. 


• Work on developing and nurturing leads through various marketing techniques


• Develop and execute comprehensive marketing strategies in alignment with overall business goals


• Identify target audiences and select appropriate marketing channels


• oversee company’s website and ensure it is userfriendly, visually appealing, and optimized for search engines (SEO)

Requirements:

• Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field 


• Proven experience in marketing analytics, data analysis, or a related field. 


• Proficiency in data analysis tools and software (e.g., Excel, Google Analytics, Tableau, Power BI). 


• Knowledge of statistical analysis techniques and data visualization. 


• Strong analytical, problemsolving, and criticalthinking skills. 


• Familiarity with marketing automation platforms and CRM systems. 


• Excellent communication and presentation skills. 


• Attention to detail and a commitment to data accuracy. 


• Ability to work independently and as part of a team.