• Application Deadline: Mon, 9 Oct 2023 00:00:00 GMT
• Position: Content Writer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 1 year


• Location Oyo


• City Ibadan


• Job Field Media / Advertising / Branding 
  


• Salary Range ₦30,000 - ₦50,000/month
  

Job Description

• The candidate's responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles before publication.


• Ideal candidate must be familiar with producing online content and have an eye for details.

Key Responsibilities:

• Conduct in-depth research on industry-related topics in order to develop original content.


• Develop content for emails, internal communications product descriptions, social media, and the company website.


• Write a clear marketing copy to promote our products/services


• Prepare well-structured drafts using Content Management Systems


• Proofread and edit all content prepared by the agency before deployment on social


• Submit work to Manager PR & Communications for input and approval


• Coordinate with marketing and design teams to illustrate articles


• Conduct simple keyword research and use SEO guidelines to increase web traffic


• Promote content on social media


• Identify customers’ needs and gaps in our content and recommend new topics


• Create compelling headlines and body copy that will capture the attention of the target audience.


• Ensure all-around consistency (style, fonts, images, and tone)


• Update website content as needed

Key Performance Indicators (KPI):

• Time on Page


• Pages Per Session


• Scroll Depth


• Leads


• Conversions


• Page Speed


• Email Subscribers


• Mobile Rankings and Search Traffic


• Unique Visits


• Inbound Links


• Social Media Followers


• Social Shares


• Likes and Comments


• Traffic from Social Media


• Bounce Rate

Qualifications & Requirements:

• BSc in Marketing, English, Journalism or related field


• Proven work experience as a Content Writer, Copywriting, or similar role


• Portfolio of published articles


• Proficient in all Microsoft Office applications.


• Experience doing research using multiple sources


• Familiarity with web publications


• Excellent writing and editing skills


• Hands-on experience with Content Management Systems


• Ability to meet deadlines despite handling multiple projects concurrently


• Strong analytical skills and data-driven thinking


• Effective communication skills