• Application Deadline: Sat, 30 Sep 2023 00:00:00 GMT
• Position: Growth Marketer


• Job Type Full Time , Remote


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Position Overview:

• We are seeking a results-driven and creative Growth Marketer to spearhead our marketing efforts and drive customer acquisition, engagement, and retention.


• The ideal candidate will possess a deep understanding of digital marketing channels, data analytics, and the ability to implement growth strategies that resonate with our target audience.


• As a Growth Marketer, you will play a pivotal role in shaping the company’s growth trajectory and helping businesses achieve their marketing objectives.

Responsibilities:

Strategy Development

• Collaborate with cross-functional teams to define and execute innovative growth strategies that align with the company’s goals and market trends.


• Identify opportunities for user acquisition, engagement, and retention through data analysis and market research.


• Conduct competitive analysis to stay informed about industry trends and emerging technologies.

Digital Marketing:

• Manage and optimise digital marketing campaigns across various channels, including social media, email, SEM, SEO, and content marketing.


• Develop and implement compelling and targeted content that resonates with our audience, and oversee its distribution across appropriate platforms.


• Utilise A/B testing and other experimentation techniques to refine marketing strategies and improve campaign performance.

Data Analysis and Insights:

• Implement data-driven decision-making processes by analysing key metrics and translating insights into actionable strategies.


• Regularly track and report on the performance of marketing campaigns, providing recommendations for optimisation and improvement.


• Leverage marketing analytics tools to monitor user behaviour, conversion rates, and other relevant KPIs.

Experimentation and Innovation:

• Stay at the forefront of marketing trends, emerging technologies, and growth hacking techniques.


• Foster a culture of experimentation and innovation within the marketing team, driving continuous improvement.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree is a plus).


• Proven experience (3+ years) in growth marketing, digital marketing, or a related role within the technology or SaaS industry.


• Strong understanding of digital marketing channels, including social media, email marketing, SEO, SEM, content marketing, and influencer partnerships.


• Proficiency in using marketing analytics tools (e.g., Google Analytics, Mixpanel, HubSpot) to analyse data and drive insights.


• Experience with A/B testing and data-driven decision-making.


• Exceptional creativity and the ability to think outside the box to develop innovative marketing strategies.


• Excellent communication skills, both written and verbal.


• Strong project management skills and the ability to prioritise and manage multiple initiatives simultaneously.


• Passion for staying updated with industry trends and emerging technologies.

Benefits:

• Competitive/negotiable salary. 


• Collaborative and inclusive work environment.


• Opportunities for professional development and growth.


• Flexible work hours and remote work options.