• Application Deadline:
• Position: Brand Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 5 - 10 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  


• Salary Range ₦100,000 - ₦150,000/month
  

IMPORTANCE REQUIREMENTS

• Candidate must have BA/BSc/HND in Markerting


• Candidate must reside in Lagos mainland or within the following locations Festac, Egbeda, iyana-ipaja, Ojo

RESPONSIBILITIES

• To refine & strengthen the brand identity for a Startup company and expand the market’s reach to capture a wider audience of consumers.


• To focus on elevating the brand and increasing customer engagement


• Developing and executing a comprehensive digital marketing strategy to increase the brand’s online presence, including;
  
  
  
  • Establishing and maintaining active profiles on popular social media
  
  
  • Creating engaging social media contents
  
  
  • Increasing visibility and followership
  
  
  
  


• Social media marketing on major platforms, including;
  
  
  
  • Content creation
  
  
  • Posting and Scheduling
  
  
  • Building and Community management
  
  
  • Analytics Monitoring
  
  
  • Trend and industry research
  
  
  • Hashtag research
  
  
  • Collaborations and Partnerships
  
  
  • Virtual customer support, Follow-ups, and Crisis management
  
  
  
  


• Overhauling of a user-friendly and responsive website(s), including;
  
  
  
  • Website & content optimization
  
  
  • Creating blog contents on websites for products & service description
  
  
  • Encouraging customer reviews
  
  
  • Implementing effective “Search Engine Optimization” (SEO) techniques to improve search engine rankings
  
  
  • Boosting google ranking
  
  
  
  


• Developing a localized marketing campaign to target the business’s immediate area, including;
  
  
  
  • Partnerships with nearby businesses
  
  
  • Participating in local events and charity functions
  
  
  • Leveraging word-of-mouth strategies to generate buzz and attract more customers
  
  
  
  


• Developing a compelling brand story


• Developing eye-catching visuals, videos, and written contents that captivate the audience, drive customers engagements and tell unique stories about the brand.


• Emails’, ‘photos’ & ‘videos’ backup and management.


• Ensuring the brand’s message and values are constantly communicated across all platforms: online, offline and on-air.


• “Off page” link building on Directories, Bookmarks, Articles, Blogs, comments, forums etc.


• Social bookmarking and Directory submission, Articles writing, Forum profiling and Blog commenting on niche sites.


• Tracking performance of all strategies, Key metrics and providing regular reports to showcase the progress and impact of the strategies.


• Maintaining accurate records of customer interactions, including inquires, issues, solutions provided, and customer feedback.


• Ensuring exceptional results are achieved within set time-frames.


• Research on business sales locations and planning of vehicle & signage designs, pop-up events, promotional collaterals and branded merchandise.

SKILLLS REQUIRED

• Deep understanding of Brand Identity and Management.


• Plausibly understanding of strategies for Brand Presence and Visibility.


• Brand online setup and domination skills.


• Professional Brand management experience.


• Professional social media management experience.


• Deep understand of social media analytics and feedback implementation.


• Search Engine optimization and Google Analytics skills


• Internet savviness.


• Proven ability to adapt and adjust, to meet the evolving needs of brands.


• Excellent customer service and customer management experience.


• Excellent booking and record keeping skills.


• Understanding of emotional marketing.


• Understanding of color profiles.