• Application Deadline: Mon, 9 Oct 2023 00:00:00 GMT
• Position: Marketing Manager - Personal Care (Sub-Saharan Africa)


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job ID: 86928

What You Can Expect

• The successful incumbent will be responsible for leading the Operative Marketing for the BASF Personal Care business for Sub-Saharan Africa by supporting the profitable growth of the portfolio, while elaborating, updating, and implementing the Personal Care country strategy in alignment with market segment strategies.

Duties

• Lead regional marketing for Sub-Saharan Africa, including customer account planning, project acquisition, and event coordination


• Develop and implement the Personal Care country strategy aligned with market segments


• Implement regional market segment strategies and product launches


• Prioritize and oversee local technical application activities


• Organize and manage local/regional exhibitions, including logistics and promotional materials


• Drive the development and rollout of promotional materials and innovative concepts to enhance product growth and retention


• Monitor market trends, competitor activities, and customer positioning to inform market strategies


• Take responsibility for product launches and local/regional communication planning in collaboration with Business Unit and corporate communications


• Provide product and concept training for sales and distributors, consider sustainability trends and requirements, and contribute to regular marketing reports for strategic decision-making.

What We Expect

• Bachelor's Degree in Science, Economics, or an equivalent tertiary qualification


• A minimum of five years of experience, preferably in the end customer product (B2C) industry or the cosmetic ingredient industry


• A strong comprehension of the personal care industry


• Proficiency in English, both in verbal and written communication, with a proficiency in French considered advantageous


• A willingness to engage in regular travel throughout the sub-Saharan region