• Application Deadline: Tue, 10 Oct 2023 00:00:00 GMT
• Position: E-commerce Digital Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• City Ikeja


• Job Field Media / Advertising / Branding 
  

Job Description

• Facebook and Google Ads Management: Create, manage, and optimize Facebook and Google advertising campaigns to drive app downloads, user growth, and product inquiries. Continuously monitor and adjust ad strategies to maximize ROl, lower cost.


• Multi-Channel Advertising like Ins, YTB, Tiktok etc:
  
  
  
  • Develop and execute digital marketing campaigns across various channels to reach a wider audience.
  
  
  • Explore new platforms and opportunities to expand our reach.
  
  
  
  


• Brand Awareness: Implement strategies to enhance our brand's visibility and recognition in the Nigerian market. Craft compelling ad creatives and messaging that resonates with our target audience.


• Influencer Cooperation and Email Marketing:
  
  
  
  • Collaborate with influencers and online personalities to promote our products and increase brand exposure.
  
  
  • Identify suitable influencers and manage partnerships effectively.
  
  
  
  


• Data Analysis:
  
  
  
  • Utilize analytics tools to track and measure the performance of digital marketing campaigns. Provide regular reports and insights to the team, making data-driven recommendations for improvement.
  
  
  
  


• Budget Management: Manage the digital marketing budget effectively, allocating resources to campaigns that deliver the best results.


• Market Research: Stay updated on industry trends and competitors' strategies. Conduct market research to identify opportunities and threats, adjusting our marketing approach accordingly.

Requirements

• Bachelor's Degree in Marketing, Business, or a related field.


• Minimum of 3 years of hands-on experience in managing Facebook and Google advertising campaigns for e-commerce platforms (top E-commerce company).


• Proven track record of successfully driving user growth and increasing product inquiries through digital marketing efforts, Strong knowledge of digital marketing trends and best practices.


• Multi-channel advertising experience is a strong plus.


• Experience in influencer cooperation and partnership management is a plus.


• Proficiency in data analysis and reporting tools.