• Application Deadline:
• Position: Head of Growth & Marketing


• Job Type Full Time


• Qualification MBA/MSc/MA


• Experience 6 years


• Location Abuja , Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Position Description:

• As a founding member of the growth & and marketing executive team, you will play a crucial role in driving the overall marketing strategy and establishing our brand presence in the Nigerian dairy industry.


• You will be the driving force behind our strategic growth initiatives.


• You will lead our expansion efforts, identify new market opportunities, and forge strategic partnerships to accelerate our reach.


• You will build and lead a team responsible for driving demand and growth through scaled and high-touch marketing, creating sales and web assets, and expanding our customer footprint. You will partner closely with the factory operations, logistics, and sales teams, collaborate with cross-functional and international teams, and report directly to the CEO.


• This pivotal role demands a visionary leader who can think outside the box, inspire teams, and create scalable growth strategies that fuel our success.


• The goal of the position is to leverage your extensive experience to promote the continued growth of Cam.


• We are looking for a self-starter who is committed and passionate about our purpose, ambition, and values to help launch our new e-commerce platform, build our direct-to-consumer business, and drive customer engagement and loyalty.


• This is an exciting opportunity for a self-starter who is committed and passionate about our purpose, ambition, and values.


• You will have the chance to make a significant impact on the growth of a rapidly expanding company and help us achieve our mission of making delicious, healthy dairy products accessible to everyone in Nigeria.

Responsibilities include:

• Develop and execute a comprehensive growth strategy to drive revenue, market share, and customer acquisition.


• Identify new market opportunities, emerging trends, and potential partnerships to fuel company growth.


• Lead the exploration and expansion into new geographies.


• Develop and maintain a strong brand identity, ensuring consistency across all marketing materials and client communications for its various business units.


• Build and manage a high-performing marketing team, providing guidance, mentorship, and fostering a culture of creativity and collaboration.


• Establish key performance indicators (KPIs) and metrics to measure marketing effectiveness.


• Analyze data and provide regular reports to Executive management, offering insights and recommendations for optimization.


• Forecast sales performance trends and act proactively to increase our market segment.


• Prepare reports showcasing ad performance and share insights on current and future marketing campaigns.


• In charge of all B2C acquisition and retention metrics and reporting.


• Lead understanding of data sources & segmentation design to understand customer behaviour & needs.

Skills and Attributes:

• Outstanding communication skills


• Excellent executive-level written and visual presentation skills


• Operational rigour combined with excellent business acumen, problem-solving, project management, and analytical skills


• Team management experience with an ability to work across teams and influence senior leaders


• Creative and innovative, with the ability to think out of the box and conceptualise creative campaigns that can drive positive brand awareness


• Strong understanding of performance, data, and measurement landscapes, with demonstrated experience using data and trends to develop winning strategies


• Strong focus on operational excellence and ability to introduce new performance measures, processes, and systems based on experience


• Excellent interpersonal skills, emotional intelligence, and cultural awareness


• Analytical mind and the ability to synthesize knowledge, trends, and feedback into actionable insights


• Ready to Get Stuff Done (GSD)


• Passion for social impact business models


• Extensive experience leading digital programs and driving digital innovation within the B2C space


• Passionate about lead generation, marketing automation, and working with sales

Minimum Requirements:

• Master’s degree in marketing, business management, communications, public relations, or related field.


• Proven experience with at least 6 years in a senior-level marketing role, with a focus on growth and marketing strategy.


• Strong track record of successfully driving revenue and market share growth.


• Experience with developing and executing marketing campaigns across a variety of channels, including digital, social media, and traditional advertising.


• Experience with building and managing high-performing marketing teams.


• Strong analytical and data-driven decision-making skills.


• Excellent communication and presentation skills.


• Ability to work cross-functionally and influence senior leaders.


• Passion for the dairy industry and a commitment to social impact.