• Application Deadline:
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Abuja


• Job Field Media / Advertising / Branding 
  

The Digital Marketer plays a crucial role in driving traffic, engagement, and growth for the YouTube project, helping to achieve the specified KPIs and maximize the project’s reach and revenue.

Responsibilities:

• Digital Strategy: Develop and execute a comprehensive digital marketing strategy tailored to each vertical of the YouTube project: Health, Wellness, and Lifestyle; Travel and Exploration; and Starters Connect.


• Audience Analysis: Conduct in-depth audience research to understand the target demographics, preferences, and behaviors of viewers within each vertical.


• Content Promotion: Strategically promote YouTube channel content across various digital channels, including social media platforms, email marketing, and online communities.


• SEO Optimization: Implement SEO strategies to improve the visibility and discoverability of YouTube videos and the channel itself. This includes optimizing video titles, descriptions, and tags.


• Paid Advertising: Manage paid advertising campaigns on platforms like Google Ads and social media to increase channel visibility, reach, and subscriber acquisition.


• Analytics and Insights: Utilize analytics tools to track the performance of videos and channel growth. Analyze data to make data-driven decisions and optimize marketing efforts.


• Engagement Strategies: Develop engagement strategies to increase likes, shares, comments, and overall viewer interaction with the channel’s content.


• Community Building: Foster an active and engaged community around the YouTube channel by responding to comments, questions, and feedback promptly and positively.


• Collaborations: Identify and initiate collaborations with other YouTube channels, influencers, and relevant partners to expand the channel’s reach and audience.


• Branding and Consistency: Ensure that the channel’s branding and messaging are consistent across all digital marketing channels.


• Monetization Strategies: Work towards achieving the project’s monetization goals, including revenue from affiliate marketing, sponsored content, and YouTube ads.