Job Description
Roles and Responsibilities
- Develop, implement and manage a comprehensive social media strategy for the foundationwith priority focus on its activities and project.
- Lead the social media campaign of increasing our likes and followership on all social media platforms by 5 times by close of the year.
- Lead all social media campaigns of the organization to achieve their goals.
- Ensure that our social media efforts result or convert to raising funds for the the foundationprojects.
- Create engaging social media content using storytelling, vox pops and video content models.
- Work closely with the project teams and others to develop and disseminate content on projectrelated news and learnings.
- Define, monitor and evaluate important social media analytics.
- Monitor SEO and web matrix/user engagement and suggest content optimization strategies.
- Alongside the knowledge management unit, develop field success stories towards giving a human face to the project.
- Collaborate with counterpart, copywriters, designers and colleagues at the foundation and other implementing partners to develop visually appealing content and schedule campaigns.
- Utilize the latest social media best practices and technologies.
- Leverage relationships with industry professionals and influencers to push project contents.
- Build capacity of relevant staff at the foundation on social media management skills.
- Ensure our Facebook, Twitter, Instagram and LinkedIn communities receive a high level of support through effective moderation and strong community management
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
- Oversee all social media accounts including managing design (e.g. Facebook timeline cover, profile pictures and blog layout).
- Suggest and implement new features to develop brand awareness, like promotions and competitions of the organization.
- Create the communications and marketing planning across the whole organization.
- Set specific objectives and report on ROI.
- Support Communications Team in repurposing and creating fresh content for regular eNewsletters and other direct communication.
- Expand digital dissemination outlets for information sharing such as websites, webinars, social media, videos, data visualizations, infographics, emails listservs, etc
Skills Requirements
- Interested candidates should possess a Bachelor's Degree with 2-3 years experience.
- A solid understanding and proven experience of the use of a range of social media platforms and content marketing particularly in relation to advertising/branding and customers
- Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to use of effective storytelling techniques.
- Work 2times a week. Physical work location - An Orphanage - Nyanya, Abuja.
- An eye for detail and the ability to work accurately
- Organizational skills, with the capacity to prioritize and work across multiple projects
- Project and campaign management skills