• Application Deadline: Thu, 26 Oct 2023 00:00:00 GMT
• Position: Student Recruitment Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Summary / Purpose)

• Responsible for the recruitment of students into the university’s programmes.

Main Duties and Responsibilities

Build an understanding of each students’ needs and interest:

• Build and maintain good relationship with prospective students;


• Get to know prospective students through enquiries and active listening;


• Develop an understanding of each student’s needs and interest;


• Identify what each prospective student needs, then personalise and tailor your offer accordingly;

Calls, Lead Management and Updates:

• Act as first port-of-call for admissions enquiries;


• Call and follow up on all leads generated and assigned;


• Maintains management information on enquiries using the Customer Relations Management (CRM) system;


• Ensure that lead statuses, notes and personal details are kept fully up to date at all times and after each and every communication with prospective students;


• Respond to admissions enquiries within 24 hours during working week;

Provide guidance on Admission Process, making the experience positive and memorable:

• Provide guidance on admission process, making the experience positive and engaging throughout;


• Advise applicants on programme choices, offering relevant information to enable applicant make an informed choice;


• Ensure that prospective students have memorable student experience throughout their “Student Journey” from enquiry to enrolment;

Recruitment Events & Activities:

• Support Event Coordinator, Business Development Associate and Manager in the planning and organisation of Education Fairs, Open Days and student recruitment fairs leading to successful students recruitment;


• Organise campus events and tours for groups of students that can lead to interest in university programmes and enrolment;


• Actively lead school visits activities or presentations, engagement on or off campus that lead to successfully student recruitment and conversion.

Applications Management:

• Submit complete application documents to Admissions Officer to process and issue offers;


• Follow up to explain details on offers and convert offer holders immediately offers are issued;

• Advise and guide prospective students through the admissions process and positively influence their views to translate into enrolment;


• Analyse the applicant pool to help manage the application pipeline and ensure quality targets are met;


• Use TAG CRM systems to engage with enquiries and applicants to optimize and manage their experience through the application process and ensure successful conversion rate;


• Arrange interviews for prospective students where necessary;


• Provide effective support to international students and their parents, both face-to-face and through e-mail, newsletters and social media, whiles articulating the value of LUG experience and an LUG degree to these different audiences;

Conversion:

• Drive conversion at each stage of the pipeline by maintaining a focus on closing towards the next step;


• Deal with new enquiries effectively and convert the enquiry to a visit to the campus;


• Organise campus tours and run information sessions for prospective students interested in finding out more about programmes of the university;


• Facilitate the application process in a straightforward and efficient way to convert applications to enrolment;


• Support students in their induction and orientation to ensure a positive start to their “Student Journey”;


• Ensure that prospective Foundation and Undergraduate students receive relevant pre-arrival information that will enhance great student experience;


• Liaise with Line Manager to develop conversion plans so candidates accept their offers;


• Follow up with leads at all stages of the pipeline that have become unresponsive to reignite their interest;

Other Duties:

• Contribute and promote LUG brand;


• Ensure that duties are undertaken in accordance with quality standards and assurance framework of regulatory bodies (such NAB, BAC, TAG, LU etc.);


• Provide support to the Business Development and Marketing & PR Teams in any tasks which may arise;


• Collaborate closely with colleagues in other operations across the University campus to enable cross department working and sharing of intelligence;


• Proactively review delivery of own areas of responsibility to improve efficiency and effectiveness;


• Performs any other duties that may be assigned from time to time.

Reporting Requirements:

• Submit monthly work plan to Line Manager


• Submit weekly call centre and conversion report to Line Manager


• Submit monthly call centre and conversion report to Line Manager

Key Performance Indicators (KPI’s)/ Performance Assessment Criteria

Your performance as Student Recruitment Officer will be assessed in consideration of the following benchmarks:

• Your contributions to the overall target of Recruitment & Admissions department;


• Achievement of your assigned target for the period;


• Evidence of developing strong relationships with prospective applicants which have impacted positively on lead generation and thereby maximized conversion rates into enrolment target;


• Evidence of continuous improvement on recruitment and conversion processes and procedures;


• Demonstrable evidence of delivering high-quality service to students and other stakeholders;


• Execution of assigned duties within timelines, while ensuring quality standards are maintained at all times;


• Development of good relationships within and outside the team, and positive feedback from colleagues and other stakeholders;

Educational/Academic Qualifications

• Relevant Bachelor's Degree or equivalent experience is essential;


• Professional Certification in Sales and/or Marketing, Customer Service;

Technical Competencies: (Knowledge and Experience required):

• Working knowledge of Higher Education system, in particular recruitment cycles;


• Excellent knowledge of the university’s programme portfolio and entry/admission requirements;


• In-depth knowledge of students recruitment processes and procedures;


• Knowledge and understanding of cultural differences and how to manage these in the context of student recruitment and marketing;


• Awareness of the business education market and finance education sector;


• Strong interest in delivering high end services;


• Significant working knowledge and experience in sales, marketing and customer care;


• Experience of applying sales/engagement/conversion techniques;


• Collaborative team player with experience working in a dynamic multi-cultural organisation;

Planning and Organising Skills required:

• Experience of planning, prioritizing and organising work on daily, weekly and monthly basis, individually and as part of a team, while ensuring the effective use of resources and delivering to tight deadlines;


• Ability to develop annual evidence based operational recruitment plans and campaigns to deliver on a longer term strategic plan;


• Good project management skills;


• Excellent stakeholder engagement skills with experience of managing a large range of different stakeholders;

Communication Skills Required:

• Excellent written and oral communication skills including the ability to negotiate and adjust information that need careful explanation or interpretation to suit the needs of different audiences;


• Excellent influencing skills and the ability to communicate with credibility, tact and diplomacy internally and externally;


• Good report writing skills;


• Excellent presentation skills;


• Excellent telephone etiquette

Initiative and Problem Solving Skills Required:

• Experience of using initiative and creativity to resolve problems, that may be predictable but not routine, identifying practical and suitable solutions;

IT Skills Required:

• Proficient in MS Office Suite


• Competent in the use of CRM databases and spreadsheets;


• Proficient in internet use;

Personality/Behaviour/Attitude:

• Good interpersonal skills;


• Passion for building and maintaining relationships;


• Demonstrable positive attitude toward work;


• Attentive to details and dedicated to quality;


• Ability to guard confidentiality of process and information;


• Proactive;


• Innovative;


• Critical thinker;


• Results driven and self-motivated;


• Commitment and understanding of equal opportunities within diverse and multicultural environment

Internal and External Communications

Internal Stakeholders:

• Provost


• Deputy Provost


• CEO


• CFO


• Marketing, Recruitment & Admissions, & BD team


• Student Affairs department


• Registry department


• All other staff


• Students

External Stakeholders:

• Applicants to LUG’s Foundation, Undergraduate and Postgraduate programmes


• Parents of potential students


• Faculty


• Heads of Schools


• School Counsellors


• University-appointed international agents


• Other universities and educational organisations.


• International schools


• Potential stakeholders


• General public