Job Description
Job Summary
The holder of this role is expected to oversee all marketing-related activities within Lagos and Ogun states with the end-point of ensuring business growth and profitability. He/she will also coordinate branch operations that include office administration, procurements, ad-hoc staff recruitment, etc.
Responsibilities
- Oversee office operations in Abuja.
- Reach out to potential prospects/clients and subscribing them to different HMO services/plans
- Maintaining relationships with existing clients while being responsible for sourcing new ones
- Achieve allocated sales revenue targets for the states
- Getting in touch with health care facilities that are only accredited by the scheme with the aim of providing health care services.
- Oversee the activities of field sales representatives within the states
- Double as branch manager in coordinating operational activities in the office that includes office and facility management, facility-management, informal recruitment, office correspondence, etc.
- Conduct regular market intelligence activities
- Contribute to the development of various healthcare programs intended for clients
- Provide strategic leadership in office administration, business development and marketing activities.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors
- Be the first point of contact with business prospects/clients within the states
- Analyze business developments and monitoring market trends.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market the company’s health plans or services.
- Negotiate contracts with potential clients
- Ensure all reports daily, weekly, monthly, quarterly, etc. are prepared accurately and submitted as and when due.
Requirements:
- Good working knowledge of healthcare or HMO services
- Minimum of 5 years continuous business development/marketing experience
- Must be target driven and result oriented
- Must have good communication and negotiation skills
- Must be able to create and handle power point presentations excellently
- Proven track records of successful marketing operations
Requirements
Education and Skills
- Minimum of B.Sc./HND in sales, marketing, business administration, actuarial science or other related disciplines
- Between 5-7 years experience in marketing, preferably in healthcare services
- Proven ability to effectively execute streamlined marketing activities
- Ability to analyze and understand marketing data and develop strategies from insights generated
- Proficient in English and the dominant provincial language within the states/region
- Ability to be flexible and prioritize in complex situations
- Ability to deliver client-focused and tailor-made healthcare solutions for businesses and individuals with the aim of creating long-lasting business relationships.