• Application Deadline: Fri, 20 Oct 2023 00:00:00 GMT
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 3 years


• Location Lagos


• City Lekki


• Job Field Media / Advertising / Branding  , Sales / Marketing / Retail / Business Development 
  

Summary:

We are looking for a Digital Analyst to support our team. You will be responsible for driving awareness of a company’s products via digital channels such as online advertising, website and social media. Tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance.

Responsibilities:

• Developing and executing the organisation’s annual digital marketing plan, including SEO, Social Media, Affiliates and Display/Re-targeting


• Devising innovative digital marketing campaigns, that feed into the organisation’s overarching marketing strategy


• Creating engaging digital content that increases customer engagement and enhances the organisation’s online brand


• Implementing strategies to drive traffic to the organisation’s website, including SEO.


• Creating and implementing a social media policy and framework for the organisation


• Moderating and creating content for all social media platforms including Twitter, Instagram and Facebook


• Managing the digital marketing budget, including allocating budgets across different channels and platforms


• Producing regular digital dashboards and reporting progress against set KPIs


• Collecting and analyzing customer, marketing, and web behavioral data.


• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.


• Developing digital campaign and web measurement strategies.


• Creating dashboards, data visualizations, and campaign and website performance reports.


• Monitoring and analyzing digital media and marketing trends.

Requirements 

• First degree in Marketing or a related field.


• 2-3 years of related work experience.


• Strong analytical and strategic thinking skills.