• Application Deadline:
• Position: Digital Campaign Planner


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 1 - 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Purpose Statement

• The individual on this role will work within the digital marketing team to ensure the smooth planning and execution of all digital brand and product campaigns across the all businesses.


• They are also a key-player to the digital team with the responsibility of driving and achieving the following objectives;


• To improve sales of products via all digital touch-points by ensuring all campaigns are optimized, pulling traffic and targeting the right audience.


• To prepare, manage and ensure efficient ad spend budget for always-on ads (Product & Brand) and achieving set business objectives.


• To track monitor and report all promotion activities for each business across all digital assets and make adjustments were needed.


• To collaborate and manage with the digital agency performance team on executing media strategies for all campaigns.


• To manage the SEO strategy across the businesses.


• To devise lead generation processes and tactics for product led campaigns.


• To ensure campaign briefs are deployed in clear and concise manner to the agency team with timelines and KPI’s


• To collaborate and support the telemarketing team to achieve weekly, monthly and overall sales targets.


• To prepare, review monthly media budget and campaign plans before deployment.  


• To supervise execution and performance for all campaign across all the digital touch points for all businesses.


• To optimize conversion rates across all digital touch points.


• To prepare weekly and monthly management report on all campaign activities.  


• Improve sales funnel via all of our digital touch points and ensure full optimization.


• To track and monitor all key growth metrics that help achieve brand and sales objectives

Qualifications

 

Ideal Job Specifications

Academic:

• Bachelor’s Degree or equivalent from a recognized University (Business administration, Mass communication, Computer science or Marketing) and a Master’s degree in Business, Communications or Marketing will be an added advantage.

Experience:

• Agency experience in Account management, Media strategy, Media buying & planning and Campaign execution.


• Relevant digital planning skill across Google ad network / SEO / Keyword planning and social media ad management and other 3rd party ad platforms.


• 1-3year’s work-experience in digital media planning and budgeting, campaign execution with agency experience.


• Must have hands experience in managing vendors within a corporate organization.


• Strong experience in numbers and use of excel, collating reports, lead generation planning and execution.