Strategy; build and communicate a comprehensive growth marketing plan to help the business achieve its revenue goals.
Management; lead, develop and inspire a team of growth marketers.
Research; analyse our current acquisition and retention strategies, research competitors and talk to our customers to help inform your strategy.
Customer Acquisition; take ownership for our customer acquisition channels
Customer Conversion; own and improve how we convert our prospects into customers.
Customer Retention; ensure our customers get to their 'AHA' moment quicker
Stakeholder Management; work with a variety of stakeholders across sales, finance, marketing, development, operations and customer success to make sure plans and projects are communicated accordingly.
Analysis; use GA, Google Tag Manager and Mixpanel to measure and improve CAC, MRR and LTV.