• Application Deadline: Wed, 18 Oct 2023 00:00:00 GMT
• Position: Brand Manager - Ethical


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Key accountabilities/Responsibilities

• Developing brand plans/strategies for the product range along with market penetration strategy, market research, competitor analysis and consumer insights.


• Development of product brochures and other pharma promotional marketing materials aimed at healthcare providers and consumers.


• Provide training, product knowledge, direction to the field sales team on all product aspects and on the correct and effective use of all marketing materials.


• Develop strategies, marketing and sales plans, and promotional mix to meet product category objectives vis-à-vis healthcare providers and customer needs.


• Deliver unique value product category propositions and business intelligence based on customer demand.


• Responsible for managing and implementing marketing activities.


• Monitor business performance and external environment to meet business objectives.


• SWOT analysis of product line (strength, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.


• Product forecasting, new product pipeline strategy, new product pre-launch, and launch strategy and post-launch, new initiatives for product growth strategy.

Qualification/Experience

• At least three years of relevant working experience as a brand manager preferably in pharmaceutical or cosmetics industry.


• University degree in a related field (Health Sciences): Biochemistry, Pharmacology, Microbiology, Pharmaceutics, Biology, Nursing.


• Highly creative and analytical with ability to think out of the box.


• Excellent communication skills (oral and written).


• Sales management and leadership skills.


• Market research and intelligence to tap competitor analysis.


• Advanced presentation and analytical skills.


• Ability to work and liaise with cross-functional teams.


• Proficiency in Microsoft Office suite programs - Microsoft Word, PowerPoint, and Excel.